Episode #62: Master Nuance with Olivia Morley (Adweek)
“I started the document about 4-5 months ago. The reason I did, is because there are so many instances when PR folks will pitch me, and the topic is almost right– it's a circumstance where it could work with a little massaging. But, I get so many emails that it’s hard to respond to each one of those inquiries.”
-Olivia Morley, on why she created the AdWeek pitch doc
Today’s episode features a guest who covers media agencies for a trade publication, and is very open about how to pitch her and others at her publication. We go over the bigger picture of what to do and not do when pitching her and colleagues, as well as where she maintains all this information for publicists to review at any time. Walk away from this episode with more tools in your toolkit of how to better collaborate, including new ones we hadn’t heard of ourselves
In this episode, you'll learn…
What the nuances of a trade publication journalist’s coverage are
How to host a productive in-person meeting with a journalist
Why online communities might help you level up your networking skills
Our guest is:
Olivia Morley is a senior agencies reporter at Adweek focused on media agencies. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Boston, MA and is originally from Salt Lake City, UT.
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Show Notes:
:00– Jackie introduces our guest.
1:04– Jackie asks Olivia to talk about the document she created.
4:43– Britt asks Olivia if the quality of pitches improved after the release of the doc.
6:03– Britt asks Olivia where and how she shares the doc.
7:08– Britt asks Olivia what her open office hours are.
9:55– Jackie asks Olivia to explain what Discord is.
14:09– Jackie asks Olivia if she often visits with journalists in person.
16:40– Jackie asks Olivia the best way to keep a meeting with a journalist productive.
17:50– Olivia talks about how she landed her first freelance article and how it relates to her work at Adweek.
19:57– Jackie asks Olivia what the top 3 kinds of stories that she is looking to cover in the next few months.
22:39– Jackie asks Olivia what she’s not covering right now.
24:20– Britt asks what kinds of publicists tend to pitch Olivia.
25:42– Shoutout time! Olivia gives shoutouts to: Lindsay Bennett (GALE), Isabelle Gauvry (Omnicom), Dan Prince (Horizon, other clients), Hank Kim (Middle 8).
Things we talked about:
Connect with Olivia Morley
Connect with Jackie & Britt
