Episode #72: What Publicists Can Learn From SEO's with Vince Nero

“You can get smart with it and say, okay, I want to get featured on TechCrunch, but where's TechCrunch getting their stories from, right? You can look at the backlinks from there, or you can find it on their stories. They're mentioning ‘such and such’ blog that they found this information. So then you pitch those initial blogs and they're gonna be the lower barrier to entry because they're just not as big as a TechCrunch.”

-Vince Nero, on list building through an SEO lens

Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale.

In this episode, you'll learn…

How an SEO-focused professional approaches prospecting and emailing contacts
SEO tools and tactics you can leverage for PR
How to appropriately scale your list-building and emailing

Our guest:

Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince playing with his 2 kids, enjoying some video games, or watching Phillies baseball.

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Summary:

In this conversation, Vince Nero, the Director of Content Marketing at BuzzStream, shares his insights on content marketing and targeted outreach. He emphasizes the importance of solving for users rather than search engines and provides tips for pitching a brand new industry. Vince also discusses the use of tools like Ahrefs for competitive research and finding quality websites for media lists. He concludes by discussing strategies for scaling media list building and outreach, including personalization and finding the right balance between personalization and efficiency. In this conversation, Vince Nero, Jaclyn Lambert, and Britt Klontz discuss effective outreach strategies, targeting the right journalists, the role of personalization, the importance of research and media list building, scaling link building and digital PR, and building relationships using BuzzStream.

Show Notes:

00:00— Introduction and Background

05:14— Approaching Pitching a New Industry

16:53— Determining Quality Websites for Media Lists

31:24— Scaling Media List Building and Outreach Strategies

42:20— Effective Outreach Strategies

49:06— Targeting the Right Journalists

51:44— The Role of Personalization

54:48— The Importance of Research and Media List Building

57:45— Scaling Link Building and Digital PR

59:43— Building Relationships and Using BuzzStream

Connect with Vince Nero