Episode #58: Pitch a Travel Story with Katie Lockhart
“The biggest one is probably responsiveness. If you get back to me within 24-48 hours, even with a "working on this," I know I can rely on you.
”
-Katie Lockhart, professional traits of “go-to publicists”
Our guest today is active on Twitter and Substack, freely sharing the best tips for journalists in the travel space. In fact, we first heard about our guest through a Tweet she authored that went viral, which sparked conversation amongst journalists on what the best professional traits of go-to publicists are. We talk all about the best responses and what it’s like to pitch and write for the travel industry.
In this episode, you'll learn…
Professional traits all publicists should possess
Do’s and don’ts of pitching press trips
What to pitch a freelance food and travel writer
Our guest is:
Katie Lockhart, a travel and food writer traveling the world full-time while writing for publications like Travel + Leisure, CNN, Conde Nast Traveler, The Points Guy, National Geographic and many more. You can follow her adventures on Instagram @findyourhappyplate.
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Show Notes:
:00— Jackie introduces our guest.
1:44— Jackie asks Katie to share with the audience where she is in the world and what time it is. This sparks a conversation about her work schedule.
5:40– Britt talks about how publicists being open and honest about taking time off is generally accepted by journalists.
8:40– Jackie asks Katie to read her Tweet that went viral.
9:14– Jackie asks Katie why she tweeted this.
10:10– Jackie, Britt, and Katie discuss interesting responses to the tweet.
11:05– Jackie asks Katie if she ever runs into a publicist being unresponsive.
12:00– Britt mentioned the response about publicists sitting in on interviews, and just how highly debated this topic is. She asks Katie for her thoughts on it.
15:32— Katie shares her thoughts on Muck Rack.
17:13– Jackie asks Katie if she shares her stories on LinkedIn. Her answer is music to Britt’s ears. ;)
17:49– Jackie asks Katie if anything else stuck out to her about the Tweet.
19:04– Jackie asks Katie to describe what “infographic pitch” means to her.
20:49– Jackie remarks that they could do a whole episode on the travel industry. Britt opens up about a campaign she worked on within the travel industry.
21:40– Jackie asks Katie how press trips work.
25:30– Jackie asks Katie what kinds of companies pitch press trips to Katie.
26:10– Jackie asks Katie about the best press trips she’s ever received.
28:05– Jackie asks Katie what kinds of pitches she’s interested in receiving.
29:34– Jackie asks Katie if she saves pitches to revisit.
30:02– It’s shoutout time! Katie gives a shoutout to Ike at Bullfrog and Baum, Jeffrey Wheel, Rachel Harrison Communications, Jessica Bradford, and Victoria King.
Things we talked about…
Connect with Katie Lockhart
Connect with Jackie & Britt
